Because this is a blog dedicated to good communication and not good sense, let’s ignore the merits of Chicago City Clerk Susan Mendoza’s decision to dump the city sticker winner design due to the alleged similarity to gang symbols being present in the design. Let’s go straight to the manner in which she communicated the controversial decision to the public - which by anyone’s measure was a disaster. I do not know Ms. Mendoza and I will take Herbert Pulgar’s word for it that she is a “nice lady”. Yet, nice ladies can be incompetent communicators. Here is how it should have gone down.
- Mendoza should have started with a heartfelt public apology to Herbie, his friends and family and especially his teacher who guided him in this competition.
- She then should have been told of the difficulty in making the decision and named ALL the people she consulted and their credentials for assisting her. Using words like regret, sad, upsetting, empathy, etc. would have made her appear less icky.
- Next she should have stated that the young Mr. Pulgar was believed to be blameless in the accidental association to gang symbols and that he would not be punished by taking away his $1,000 prize.
- Ms. Mendoza should have been very quiet as to what the City was to do about a new sticker design. Let the dust settle on ousting Herbie before crowning a new king (or queen as it were).
I am sure I have more to say but the more I write the less rational become over poor Herbert. Did you see him? Gang promoter? Jeeeez!